What is Bootstrapping?

Bootstrapping is simply the art of starting a business without external funding. In Bootstrapping Your Business: Start and Grow a Successful Company without Almost No Money, authors Greg Gianforte and Marcus Gibson provide more specific realities of bootstrapping:

1. Bootstrapping is the quickest and surest way of building a solid business.
2. Having lots of cash only delays the onset of the sales learning process.
3. Few Bootstrappers waste money; but most can make it.
4. Bootstrapping doesn't waste time.
5. Boostrapping means you can't make a fatal financial mistake early on in your business.
6. Bootstrapping is the lowest risk technique of starting a company.
7. A Boostrapper will own much, it not all, of what he or she creates, in contrast to clients of external finance.
8. A Boostrapper starts out with independence and freedom of action.
9. Having no money forces unconventional thinking.

Boostrapping is not a new phenomenal in the world of business. Entrepreneurs have been creating something from nothing for years. The purpose of thie Blog and other resources offered (i.e., webinars) is to help non-financial bootstrappers accomplish more with less.